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        "title": "Studies",
        "url": "https://www.tv-plattform.de/en/studies/",
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        "published": "2026-04-20T16:57:00+00:00",
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        "full_text_html": "\n<section id=\"fhdr-block_012ccce0c54a475aa80eb60d7c045a2e\" class=\"fhdr fhdr--bg-solid fhdr--split-70-30 fhdr--overlay-cover has-padding-full fhdr--solid-beige-mittel\" style=\"background-color: var(--color-beige-mittel)\">\n    \n    \n    <div class=\"fhdr__inner\">\n        <div class=\"fhdr__grid\">\n\n                            <div class=\"fhdr__content\">\n\n                    <p class=\"fhdr__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-dark)\">Industry Compass &amp; Studies</p>\n                    <h1 class=\"fhdr__heading\" style=\"font-family: var(--font-display);font-size: clamp(2.5rem, 5vw, 3.75rem);font-weight: 400;color: var(--color-dark)\">Numbers and facts that matter.</h1>\n                                            <div class=\"fhdr__text\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-dark)\">\n                            <p>The DTVP publishes fact-based insights into the German TV and streaming market. The CE Industry Compass, a joint project with ZVEI and NIQ, provided quarterly market data on audio and video. In addition, the DTVP conducted consumer studies on current trend topics. All documents are available for free download.</p>\n                        </div>\n                    \n                    \n                </div>\n            \n                            <div class=\"fhdr__media\">\n                    <img class=\"fhdr__overlay\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/hintergrund-dots-vertikal.svg\" alt=\"DTVP-Punkte\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"eager\" />\n                </div>\n            \n        </div>\n    </div>\n</section>\n\n\n\n<section id=\"ctc-block_070911ea74b105a7743ff5fbf630cb79\" class=\"ctc ctc--v-top has-padding-full\" style=\"background-color: var(--color-green)\">\n    \n    <div class=\"ctc__inner\">\n        <div class=\"ctc__grid ctc__grid--40-60\">\n\n                                                            <div class=\"ctc__col ctc__col--media\">\n                        <img class=\"ctc__image\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/niq-dtvp-ce-branchenkompass_2025.svg\" alt=\"Digitaler Kompass zur Darstellung des CE-Branchenkompass in Kooperation mit der NIQ\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"lazy\" />\n                    </div>\n                            \n                                        <div class=\"ctc__col ctc__col--content\">\n\n                    <p class=\"ctc__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-white)\">CE Industry Compass</p>\n                    <h2 class=\"ctc__heading\" style=\"font-family: var(--font-display);font-size: clamp(1.5rem, 2.5vw, 1.875rem);font-weight: 400;color: var(--color-white)\">Edition for the Full Year 2025</h2>\n                                            <div class=\"ctc__wysiwyg\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-white)\">\n                            <p>The CE Industry Compass by ZVEI and German TV Platform in cooperation with NIQ provided quarterly fact-based insights into the German consumer electronics market — beyond mere sales and revenue figures. The last edition was published in February 2026 with data from the full year 2025. The Industry Compass will not be continued in this form in 2026.</p>\n<p>The full year 2025 edition shows: 4.8 million TVs sold represent an increase of 3.2 percent compared to 2024. Large formats over 65 inches grew disproportionately by 15 percent. OLED and QLED increased, and for digital radio, 71 percent of the sold receivers have at least one digital reception option.</p>\n                        </div>\n                    \n                    <div class=\"ctc__cta-wrap\"><a href=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/DTVP_CE-Branchenkompass-Gesamtjahr-2025.pdf\" class=\"btn btn--magenta\" target=\"_blank\" rel=\"noopener noreferrer\">Download CE Industry Compass 2025 </a></div>\n                </div>\n            \n        </div>\n    </div>\n</section>\n\n\n\n<section id=\"cg-block_a375453de1c8a3ff4d91288fe4e04074\" class=\"cg cg--cols-2 cg--gap-normal has-padding-half\" style=\"background-color: var(--color-green)\">\n    \n    <div class=\"cg__inner\">\n        <div class=\"cg__grid\">\n\n                                            <div class=\"cg__item cg__item--image_text cg__item--rounded\">\n\n                                        \n                                        \n                                                                                                                    <div class=\"cg__content\"><p class=\"cg__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-dark)\">TV-Absatz</p><figure class=\"cg__figure cg__figure--top\"><img class=\"cg__image\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/branchenkompass-2025_tvabsatz.svg\" alt=\"Infografik zu Gesamtabsatzmarkt von TV-Geräte 2024 zu 2025\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"lazy\" /></figure><h3 class=\"cg__heading\" style=\"font-family: var(--font-display);font-size: clamp(1.125rem, 1.8vw, 1.25rem);font-weight: 400;color: var(--color-dark)\">Slight Increase in TV Sales</h3><div class=\"cg__text\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-dark)\"><p>The total sales of TVs increased by 3.2% in 2025 compared to 2024.</p>\n<p>A total of 4.8 million devices were sold, around 200,000 more than in 2024.</p>\n</div></div>                                            \n                </div>\n                                            <div class=\"cg__item cg__item--image_text cg__item--rounded\">\n\n                                        \n                                        \n                                                                                                                    <div class=\"cg__content\"><p class=\"cg__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-dark)\">Große TV-Geräte</p><figure class=\"cg__figure cg__figure--top\"><img class=\"cg__image\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/branchenkompass-2025_tvgeraetegroesse.svg\" alt=\"Infografik zum Verkauf großer TV-Geräte 2024 zu 2025\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"lazy\" /></figure><h3 class=\"cg__heading\" style=\"font-family: var(--font-display);font-size: clamp(1.125rem, 1.8vw, 1.25rem);font-weight: 400;color: var(--color-dark)\">Sales of Large TVs Increase Disproportionately</h3><div class=\"cg__text\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-dark)\"><p>While the market is dominated by devices up to 65 inches, TVs with large displays achieved above-average growth in 2025.</p>\n<p>In this market segment, sales increased by 15% in 2025, which corresponds to 59,000 devices.</p>\n</div></div>                                            \n                </div>\n                                            <div class=\"cg__item cg__item--image_text cg__item--rounded\">\n\n                                        \n                                        \n                                                                                                                    <div class=\"cg__content\"><p class=\"cg__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-dark)\">LCD &amp; OLED TV Sales</p><figure class=\"cg__figure cg__figure--top\"><img class=\"cg__image\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/branchenkompass-2025_lcd-oled-tv.svg\" alt=\"Infografik zum Verkauf von TV-Geräten mit LCD oder OLED-Technologie 2024 zu 2025\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"lazy\" /></figure><h3 class=\"cg__heading\" style=\"font-family: var(--font-display);font-size: clamp(1.125rem, 1.8vw, 1.25rem);font-weight: 400;color: var(--color-dark)\">Significant Sales Increase of LCD and OLED Displays</h3><div class=\"cg__text\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-dark)\"><p>LCD grew moderately by 2 percent to over 4 million devices sold, OLED increased significantly more — a plus of 9.5 percent to 821,000 units.</p>\n</div></div>                                            \n                </div>\n                                            <div class=\"cg__item cg__item--image_text cg__item--rounded\">\n\n                                        \n                                        \n                                                                                                                    <div class=\"cg__content\"><p class=\"cg__eyebrow\" style=\"font-family: var(--font-mono);font-size: clamp(0.875rem, 1.2vw, 1rem);font-weight: 700;color: var(--color-dark)\">Sales with QLED Technology</p><figure class=\"cg__figure cg__figure--top\"><img class=\"cg__image\" src=\"https://www.tv-plattform.de/wp-content/uploads/2026/04/branchenkompass-2025_qled-tv.svg\" alt=\"Infografik zum Verkauf von Displays mit QLED 2024 zu 2025\" width=\"0\" height=\"0\" style=\"object-fit: cover\" loading=\"lazy\" /></figure><h3 class=\"cg__heading\" style=\"font-family: var(--font-display);font-size: clamp(1.125rem, 1.8vw, 1.25rem);font-weight: 400;color: var(--color-dark)\">QLED Technology in 31% of LCD Displays</h3><div class=\"cg__text\" style=\"font-family: var(--font-body);font-size: clamp(1rem, 1.5vw, 1.125rem);font-weight: 400;color: var(--color-dark)\"><p>Of over 4 million LCD TVs sold, 1.24 million devices were equipped with QLED technology.</p>\n</div></div>                                            \n                </div>\n            \n        </div>\n    </div>\n</section>\n\n\n\n\n<section id=\"cg-block_7d301"
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