{"id":3129,"date":"2026-04-20T16:57:00","date_gmt":"2026-04-20T16:57:00","guid":{"rendered":"https:\/\/www.tv-plattform.de\/?page_id=3129"},"modified":"2026-05-18T08:19:02","modified_gmt":"2026-05-18T08:19:02","slug":"studies","status":"publish","type":"page","link":"https:\/\/www.tv-plattform.de\/en\/studies\/","title":{"rendered":"Studies"},"content":{"rendered":"\n\n \n \n
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Industry Compass & Studies<\/p>\n

Numbers and facts that matter.<\/h1>\n
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The DTVP publishes fact-based insights into the German TV and streaming market. The CE Industry Compass, a joint project with ZVEI and NIQ, provided quarterly market data on audio and video. In addition, the DTVP conducted consumer studies on current trend topics. All documents are available for free download.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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CE Industry Compass<\/p>\n

Edition for the Full Year 2025<\/h2>\n
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The CE Industry Compass by ZVEI and German TV Platform in cooperation with NIQ provided quarterly fact-based insights into the German consumer electronics market \u2014 beyond mere sales and revenue figures. The last edition was published in February 2026 with data from the full year 2025. The Industry Compass will not be continued in this form in 2026.<\/p>\n

The full year 2025 edition shows: 4.8 million TVs sold represent an increase of 3.2 percent compared to 2024. Large formats over 65 inches grew disproportionately by 15 percent. OLED and QLED increased, and for digital radio, 71 percent of the sold receivers have at least one digital reception option.<\/p>\n <\/div>\n \n

Download CE Industry Compass 2025 <\/svg><\/a><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n
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TV-Absatz<\/p>

\"Infografik<\/figure>

Slight Increase in TV Sales<\/h3>

The total sales of TVs increased by 3.2% in 2025 compared to 2024.<\/p>\n

A total of 4.8 million devices were sold, around 200,000 more than in 2024.<\/p>\n<\/div><\/div> \n <\/div>\n

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Gro\u00dfe TV-Ger\u00e4te<\/p>

\"Infografik<\/figure>

Sales of Large TVs Increase Disproportionately<\/h3>

While the market is dominated by devices up to 65 inches, TVs with large displays achieved above-average growth in 2025.<\/p>\n

In this market segment, sales increased by 15% in 2025, which corresponds to 59,000 devices.<\/p>\n<\/div><\/div> \n <\/div>\n

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LCD & OLED TV Sales<\/p>

\"Infografik<\/figure>

Significant Sales Increase of LCD and OLED Displays<\/h3>

LCD grew moderately by 2 percent to over 4 million devices sold, OLED increased significantly more \u2014 a plus of 9.5 percent to 821,000 units.<\/p>\n<\/div><\/div> \n <\/div>\n

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Sales with QLED Technology<\/p>

\"Infografik<\/figure>

QLED Technology in 31% of LCD Displays<\/h3>

Of over 4 million LCD TVs sold, 1.24 million devices were equipped with QLED technology.<\/p>\n<\/div><\/div> \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n \n

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Consumer Study 2021<\/p>

\"Gl\u00fcckliches<\/figure>

Good Sound for a Good Picture<\/h3>

How important is sound quality to viewers:<\/strong>
\nNearly one in four uses soundbars or surround systems
\n94% of respondents value good sound output from the TV<\/p>\n<\/div>

Download as PDF <\/svg><\/a><\/div><\/div> \n <\/div>\n
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Consumer Study 2021<\/p>

\"Reichtstagsgeb\u00e4ude<\/figure>

Bundestagswahl 2021<\/h3>

Television is the No. 1 source of information<\/strong>
\nAlmost one in two gets election information from TV programs. Television, radio, and print media are the most credible sources \u2014 the smartphone is the most used device.<\/p>\n<\/div>

Download as PDF <\/svg><\/a><\/div><\/div> \n <\/div>\n
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Consumer Study 2021<\/p>

\"Freundesgruppe<\/figure>

Watching Football on TV<\/h3>

Live Sports and Streaming<\/strong>
\n9 percent of viewers use TV apps for live sports broadcasts. 92 percent wanted to follow the UEFA EURO 2020 on TV \u2014 public viewing played hardly any role due to the pandemic.<\/p>\n<\/div>

Download as PDF <\/svg><\/a><\/div><\/div> \n <\/div>\n
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TV-Study 2019<\/p>

\"Junges<\/figure>

Personal TV & Digital Assistants<\/h3>

Personalized Television<\/strong>
\n44 percent of 18-39-year-olds already use suggestions from media libraries and streaming services. 43 percent want individual program recommendations directly when turning on the TV<\/p>\n<\/div>

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Consumer Study 2018<\/p>

\"Alexa<\/figure>

Digital Voice Assistants & Voice Control<\/h3>

High awareness, still much potential for usage<\/strong>
\nUp to 90 percent know Alexa, Google Assistant, and Siri, but only 15 percent use them actively. Half of the respondents believe that voice input will replace the remote control in the future.<\/p>\n<\/div>

Download as PDF <\/svg><\/a><\/div><\/div> \n <\/div>\n
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Consumer Study 2017<\/p>

\"Frau<\/figure>

Media Use in Autonomous Vehicles<\/h3>

High interest in entertainment<\/strong>
\nTwo-thirds of respondents can imagine using autonomous vehicles. Media libraries and video clips are highly popular for the gained leisure time in the car.<\/p>\n<\/div>

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Dive Deeper<\/p>\n

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Guidelines & Specifications<\/h3>\n
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The DTVP, together with its members, develops binding recommendations and technical minimum requirements for the industry. They support smooth implementation of standards in practice.<\/p>\n \n \n Learn more <\/svg> <\/a>\n <\/div>\n <\/div>\n

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Brochures & White Papers<\/h3>\n
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The DTVP prepares complex topics of the audiovisual media world in an understandable way \u2014 from the introduction of new transmission standards to current developments in streaming.<\/p>\n \n \n Learn more <\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3129","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/pages\/3129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/comments?post=3129"}],"version-history":[{"count":3,"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/pages\/3129\/revisions"}],"predecessor-version":[{"id":3483,"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/pages\/3129\/revisions\/3483"}],"wp:attachment":[{"href":"https:\/\/www.tv-plattform.de\/en\/wp-json\/wp\/v2\/media?parent=3129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}