{"id":3144,"date":"2026-05-07T19:06:46","date_gmt":"2026-05-07T19:06:46","guid":{"rendered":"https:\/\/www.tv-plattform.de\/?page_id=3144"},"modified":"2026-05-18T08:14:55","modified_gmt":"2026-05-18T08:14:55","slug":"smart-media","status":"publish","type":"page","link":"https:\/\/www.tv-plattform.de\/en\/smart-media\/","title":{"rendered":"smart media"},"content":{"rendered":"\n\n
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smart media<\/p>\n

Smart Devices. Smart Content. Smart Questions.<\/h1>\n
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Connected TV, Personalization, FAST Channels, Voice Control, Operator Apps: The home of television is becoming smarter and more complex. <\/p>\n

The Smart Media working group examines the technological, legal, and regulatory frameworks surrounding smart media offerings and devices.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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Head of the Working Group<\/h2>\n
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Dr. Siegbert Me\u00dfmer, as Chief Technology Officer Distribution, leads the distribution at the Seven.One Entertainment Group of ProSiebenSat.1 Media SE and represents the company on the board of DTVP alongside the CEO Nicole Agudo Berbel. <\/p>\n

For many years, he has led the AG Smart Media. With his doctoral expertise in the industrial economics of digital television markets and long-standing experience in the areas of distribution, addressable TV, and streaming, he brings a rare combination of economic depth and practical broadcaster perspective to the work of DTVP.<\/p>\n <\/div>\n \n <\/div>\n\n

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Dr. Siegbert Me\u00dfmer \u00b7 Seven.One Entertainment Group<\/h3>
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“Smart Media not only changes the devices but the entire distribution landscape. Our AG ensures that broadcasters, platforms, and manufacturers shape this transformation together and not each fight for themselves.”<\/p> <\/blockquote>\n\n <\/div>\n\n

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Current Focus Areas<\/p>\n

What the AG is working on.<\/h2>\n
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The AG Smart Media covers a wide range of topics that reflect the complexity of smart media offerings. Recently, the Task Force Metadata delivered concrete results, developing the basic set of metadata, the genre list, and a list of usage rights in 2023. Currently, the AG is working on the following focus areas:<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n

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KI in smarten Medienangeboten<\/h3>

What role does Artificial Intelligence play in personalization, recommendations, and content discovery? How does it change the relationship between platform and user?<\/p>\n<\/div><\/div> \n \n <\/div>\n

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Metadata & Content Discovery<\/h3>

Standardized metadata as a basis for discoverability, personalization, and advertising technologies \u2014 from genre lists to usage rights.<\/p>\n<\/div><\/div> \n \n <\/div>\n

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FAST Channels & Advertising Technologies<\/h3>

Free Ad-supported Streaming TV is changing the advertising landscape. The AG examines the technological and regulatory frameworks.<\/p>\n<\/div><\/div> \n \n <\/div>\n

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Youth Protection & Encryption<\/h3>

Innovations in youth protection, development of encryption technologies, and operator apps as standard areas of AG work.<\/p>\n<\/div><\/div> \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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Other Working Groups & Task Forces<\/p>\n

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Media over IP<\/h3>\n
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Hybrid and converging IP infrastructures are changing media distribution. The AG Media over IP brings together broadcasters, platforms, and manufacturers for the market introduction of new technologies based on open standards.<\/p>\n \n \n WG Media over IP <\/svg> <\/a>\n <\/div>\n <\/div>\n

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Ultra HD<\/h3>\n
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From production to distribution to reception: The AG Ultra HD deals with all aspects of ultra-high-definition images, HDR, and Next Generation Audio, as well as practical interoperability tests in the proven Plugfest series.<\/p>\n \n \n WG Ultra HD <\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n\n \n

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Membership<\/p>\n

Shape the future of media technology.<\/h2>\n

The DTVP thrives on the expertise of its members. If you want to actively shape the development of digital media standards, you are in the right place with us.<\/p>\n

Mitgliedschaft anfragen <\/svg><\/a><\/div>\n <\/div>\n\n
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