{"id":4243,"date":"2026-07-06T09:45:23","date_gmt":"2026-07-06T09:45:23","guid":{"rendered":"https:\/\/www.tv-plattform.de\/?page_id=4243"},"modified":"2026-07-07T07:59:50","modified_gmt":"2026-07-07T07:59:50","slug":"dtvpifa-2026","status":"publish","type":"page","link":"https:\/\/www.tv-plattform.de\/en\/dtvpifa-2026\/","title":{"rendered":"DTVP@IFA 2026"},"content":{"rendered":"\n\n \n \n
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September 4 in Berlin \u2022 IFA Dream Stage<\/p>\n

DTVP @ IFA 2026<\/h1>\n
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In-Car Entertainment: The car as a third living space.<\/h3>\n

The vehicle is becoming a place for streaming, gaming, and interactive content. On the IFA Dream Stage, DTVP will discuss with representatives from the automotive and entertainment sectors how entertainment is coming into the vehicle, which business models are viable, and how data volumes and transmission costs can be managed.<\/p>\n

From 3:00\u20133:45 p.m.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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250 seats \u2022 Language: German<\/p>\n

The vehicle is becoming a media space.<\/h2>\n
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In-car entertainment is becoming a key differentiator, for automotive manufacturers as well as for content providers. As vehicles become increasingly connected and automated, demand is growing for high-quality, robust, and personalized entertainment solutions. The car as a third living space opens up new business models and target groups, from streaming services and interactive formats to applications for mobile office and gaming.<\/p>\n

This future can only be shaped across industries. That is exactly where the DTVP panel comes in: representatives from the automotive industry will discuss the key development and strategy questions with the entertainment industry.<\/p>\n

\u00a9 Image rights: IFA Management GmbH<\/h5>\n <\/div>\n \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n
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The questions at stake.<\/p>

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\n \n <\/svg> <\/span>\n \n 1. Embedded or marketplace.<\/span>\n How can manufacturers develop new business models with integrated systems and strengthen their market position? And is the market moving toward embedded solutions or open platform models? Both paths offer different advantages for OEMs and content providers.<\/span>\n <\/span>\n <\/div>\n
\n \n <\/svg> <\/span>\n \n 2. Technological hurdles.<\/span>\n What needs to be overcome so that entertainment in the vehicle works seamlessly and safely?<\/span>\n <\/span>\n <\/div>\n
\n \n <\/svg> <\/span>\n \n 3. Monetization.<\/span>\n Which models are sustainable from the perspective of OEMs and content providers, and where are new revenue sources emerging?<\/span>\n <\/span>\n <\/div>\n
\n \n <\/svg> <\/span>\n \n 4. Cost reduction.<\/span>\n Which technologies can be used in Germany to reduce transmission costs and increase efficiency? And who bears the costs of growing data volumes?<\/span>\n <\/span>\n <\/div>\n
\n \n <\/svg> <\/span>\n \n 5. User experience.<\/span>\n How are formats created for real usage scenarios in the car, from charging breaks and traffic jams to \u201cCinema on Wheels\u201d?<\/span>\n <\/span>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n
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How the talk will run<\/p>\n

45 minutes of in-car entertainment.<\/h2>\n
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After the welcome by Dr. J\u00f6rn Krieger and DTVP Managing Director Nicole Ludwig, a brief keynote will introduce us to the topic. Representatives from automotive and entertainment will then discuss the central questions: from embedded and marketplace models to technological hurdles, monetization, and user experience. Afterwards, the audience will have its say before J\u00f6rn Krieger and Nicole Ludwig summarize the key insights.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n

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Panel participant<\/p>

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Maximilian Baur-Tauber \u2022 Vice President Business Development & Partnerships, Seven.One Entertainment Group<\/h3>

Maximilian began his career in 2012 in the early days of video streaming in the German market at maxdome, the former video streaming service of ProSiebenSat.1 Media SE. After several years of pioneering work, he worked as a consultant with a focus on telecommunications companies. In 2017, he returned to maxdome \/ ProSiebenSat.1 Media SE and took on the role of Strategic Partnerships Manager in sales. With over a decade of experience in the media industry, Maximilian has continuously expanded his area of responsibility within the various shareholder and service structures. He and his team are responsible for Joyn\u2019s distribution partnerships, the distribution of ProSiebenSat.1\u2019s linear channels on digital platforms, the expansion of Joyn\u2019s linear TV channel portfolio, and business development. In this segment, he has also expanded the distribution of Joyn into the innovative field of in-car video entertainment in order to make Joyn\u2019s unique streaming offering accessible to end users in their vehicles.<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Thorsten B\u00f6hmer \u2022 Vice President Automotive Sales, Gracenote<\/h3>

Thorsten B\u00f6hmer is Vice President for the Automotive, International division at Gracenote. In this role, he supports automotive manufacturers and their technology partners in redesigning the in-vehicle infotainment experience with the help of \u201cContent Intelligence.\u201d He uses his extensive expertise in data-driven solutions for navigation and content discovery to work with customers to personalize their infotainment offerings, differentiate themselves from the competition, and unlock new revenue streams.<\/span>\u00a0<\/span><\/p>\n

Before joining Gracenote, Thorsten B\u00f6hmer served as Director, Global Partnership Development at SiriusXM Connected Vehicle Services GmbH. Prior to that, he headed the infotainment department at Hyundai Motor Europe Technical Center GmbH. He holds a degree in communications engineering from Dortmund University of Applied Sciences and Arts.<\/span>\u00a0<\/span><\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Sven Eckoldt \u2022 Global Partnerships Lead, CARIAD<\/h3>

Sven Eckoldt is Global Partnerships Lead at CARIAD, the automotive software subsidiary of the Volkswagen Group, where he shapes partnerships and platform strategies for in-vehicle infotainment systems on a global level. His focus is on how app ecosystems and digital services can be successfully transferred into the vehicle cockpit. His background in the digital industry certainly helps: Previously, he held various positions in the technology, platform, and media environment as a partner and product manager, including at the Freenet Group and Deutsche Welle, Germany\u2019s international broadcaster. In addition to his core role, Sven is active as a specialist speaker on the topic of connected vehicles and as a lecturer at IU – International University of Applied Sciences, and holds an executive degree from Harvard Business School and a master\u2019s degree from Maastricht University.<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Robert Glas \u2022 Director Automotive Technology, 3SS<\/h3>

Robert Glas is Director of Automotive Technology at 3SS and is responsible for the technical implementation of the 3Ready Automotive platform. His career has been shaped by several innovative entertainment projects: HbbTV at ProSiebenSat.1, smart TV streaming at maxdome, and Vodafone GigaTV\u2019s cloud-based platform. Here at IFA, he presented ProSieben\u2019s first red-button application in 2010. For more than five years, he has been bringing this experience into the car, starting at Zync with Europe\u2019s first in-car entertainment launch. At 3SS, he has brought three in-car projects into series production in just two years.<\/p>\n<\/div><\/div> \n <\/div>\n

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Additional panel participants<\/p>

Detailed information will follow shortly<\/h3>

Christian Hufnagel<\/strong>
\nHead of ARD Audio Lab, Consultant in the Programme Directorate for Culture and Digital Radio Expert at S\u00fcdwestrundfunk<\/p>\n<\/div><\/div> \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n

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Moderator<\/p>\n

Dr. J\u00f6rn Krieger<\/h2>\n
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Journalist & moderator. Dr. J\u00f6rn Krieger has worked as a freelance specialist media journalist since 1990, specializing in cable, satellite, broadband, and multimedia. The media expert, who studied German studies and journalism at the University of Bamberg, writes for German- and English-language trade magazines and online publications such as Broadband TV News, Cable!vision Europe, Tendenz, Radio-Kurier and Radioszene.de. In 2004, Krieger founded the industry service Medienbote, which he led as editor-in-chief and publisher until 2010. Articles in specialist books, teaching activities at universities, leading seminars and workshops, as well as moderating panels at media conferences round out his portfolio.<\/p>\n <\/div>\n \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n

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Eyebrow<\/p>\n

IFA in numbers<\/h2>\n \n
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\n \n 220K <\/span>\n \n Visitors from 140 countries <\/span>\n
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\n \n 4.4K <\/span>\n \n Journalists & Content Creators (national and international) <\/span>\n
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\n \n 1.9K <\/span>\n \n Exhibitors from 49 countries <\/span>\n
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\u201cThe car is becoming one of the most exciting places for media, and this future will only emerge through the interplay of automotive and entertainment. We are bringing exactly this interplay to the stage at IFA. Follow a discussion that shows what is already possible today and what is still needed: Be there.\u201d<\/p> <\/blockquote>\n\n \n Nicole Ludwig, Managing Director of DTVP <\/cite>\n <\/div>\n\n

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