{"id":4714,"date":"2026-09-09T09:09:52","date_gmt":"2026-09-09T09:09:52","guid":{"rendered":"https:\/\/www.tv-plattform.de\/?page_id=4714"},"modified":"2026-09-09T11:52:43","modified_gmt":"2026-09-09T11:52:43","slug":"dtvpifa2026-review","status":"publish","type":"page","link":"https:\/\/www.tv-plattform.de\/en\/dtvpifa2026-review\/","title":{"rendered":"DTVP@IFA2026 Review"},"content":{"rendered":"\n\n \n \n
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Review \u2022 September 4, 2026<\/p>\n

DTVP @ IFA 2026<\/h1>\n
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In-Car Entertainment: The car as a third living space.<\/h2>\n

A packed hall on the IFA Dream Stage, six experts from automotive and entertainment, and one question driving the industry: How can in-car entertainment move from a promise for the future to a viable business? On September 4, DTVP brought both worlds together on one stage.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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Panel on the IFA Dream Stage<\/p>\n

The car is becoming a media space.<\/h2>\n
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On September 4, DTVP brought automotive and entertainment together on one stage at the IFA Dream Stage. Following the welcome by Dr. J\u00f6rn Krieger and DTVP Managing Director Nicole Ludwig, the panel focused on the key questions of in-car entertainment: Is the market moving toward built-in solutions or open platforms? Which technological hurdles need to be overcome so that entertainment in the vehicle works seamlessly and safely? Which revenue models are sustainable? How can transmission costs be reduced? And how can formats be created for real-life situations, from charging breaks and traffic jams to \u201cCinema on Wheels\u201d? Moderated by Dr. J\u00f6rn Krieger, the discussion was not about distant visions, but about the concrete state of play today.<\/p>\n <\/div>\n \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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Three questions, many new insights.<\/h3>\n
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The discussion became particularly lively around three points. Are customers willing to pay for entertainment content in the vehicle? The answer was mixed; clear payment behavior has not yet emerged. How does the vehicle know which content is suitable in which situation? Here, it was surprising to see how advanced the technology already is today. And how must manufacturers, content providers, and technology partners work together to make in-car operation more convenient? This is exactly where DTVP\u2019s work comes in.<\/p>\n <\/div>\n \n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n\n \n

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\u201cIn-car entertainment still offers the industry a great deal of room for development and exciting opportunities for content providers, manufacturers, and tech partners. Our panel participants provided us with many new insights today. At DTVP, we want to build on these in order to improve the technical prerequisites for all market participants.\u201d<\/p> <\/blockquote>\n\n \n Nicole Ludwig \u00b7 Managing Director DTVP <\/cite>\n <\/div>\n\n

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Moderation & Panel Chair<\/p>

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Dr. J\u00f6rn Krieger<\/h3>

Media journalist<\/p>\n<\/div><\/div> \n <\/div>\n

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Moderator<\/p>

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Nicole Ludwig<\/h3>

Managing Director \u2022 DTVP<\/p>\n<\/div><\/div> \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n \n

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Panel participant<\/p>

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Maximilian Baur-Tauber<\/h3>

Vice President Business Development & Partnerships \u2022 Seven.One Entertainment Group<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Thorsten B\u00f6hmer<\/h3>

Vice President Automotive Sales \u2022 Gracenote<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Sven Eckoldt<\/h3>

Global Partnerships Lead \u2022 CARIAD<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Robert Glas<\/h3>

Director Automotive Technology \u2022 3SS<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Christian Hufnagel<\/h3>

Senior Innovation Manager ARD Sounds \u2022 ARD\/SWR<\/p>\n<\/div><\/div> \n <\/div>\n

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Panel participant<\/p>

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Arkin Kol<\/h3>

Vice President \u2022 Dolby<\/p>\n<\/div><\/div> \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n \n

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DTVP@IFA Review \u2022 Berlin 2026<\/p>\n

Impressions from the panel &
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