{"id":4714,"date":"2026-09-09T09:09:52","date_gmt":"2026-09-09T09:09:52","guid":{"rendered":"https:\/\/www.tv-plattform.de\/?page_id=4714"},"modified":"2026-10-21T15:17:41","modified_gmt":"2026-10-21T15:17:41","slug":"dtvpifa2026-review","status":"publish","type":"page","link":"https:\/\/www.tv-plattform.de\/en\/dtvpifa2026-review\/","title":{"rendered":"DTVP@IFA2026 Review"},"content":{"rendered":"\n\n \n \n
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Review \u2022 September 4, 2026<\/p>\n

DTVP @ IFA 2026<\/h1>\n
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In-Car Entertainment: The car as a third living space.<\/h2>\n

A packed hall on the IFA Dream Stage, six experts from automotive and entertainment, and one question driving the industry: How can in-car entertainment move from a promise for the future to a viable business? On September 4, DTVP brought both worlds together on one stage.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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Panel on the IFA Dream Stage<\/p>\n

The car is becoming a media space.<\/h2>\n
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On September 4, DTVP brought automotive and entertainment together on one stage at the IFA Dream Stage. The panel focused on the key questions of in-car entertainment: Is the market moving toward built-in solutions or open platforms? What technological hurdles need to be overcome so that entertainment in the vehicle works seamlessly and safely? Which revenue models are viable, and how can transmission costs be reduced? And how can formats be created for real-life situations, from charging breaks and traffic jams to \u201cCinema on Wheels\u201d? The discussion was not about distant visions, but about the concrete state of play today.<\/p>\n <\/div>\n \n \n <\/div>\n \n

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Panelists<\/p>\n

Six voices from two industries.<\/h2>\n
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Automotive and entertainment came together on the podium: Maximilian Baur-Tauber (Seven.One Entertainment Group), Thorsten B\u00f6hmer (Gracenote), Sven Eckoldt (CARIAD), Robert Glas (3SS), Christian Hufnagel (ARD\/SWR), and Arkin Kol (Dolby).<\/p>\n

The discussion was moderated by media journalist Dr. J\u00f6rn Krieger, who opened the panel together with DTVP Managing Director Nicole Ludwig. The moderation and welcome were therefore in experienced hands, guiding the afternoon and its five key questions.<\/p>\n <\/div>\n \n \n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n \n

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\n Hier wird ein Video von YouTube geladen. Dabei werden Daten an den Anbieter \u00fcbertragen. <\/p>\n