Knowledge from Practice.

The white paper describes the technical profiles and requirements for HbbTV devices for the market introduction of ADB2 and Targeted Advertising in Germany. It refers to typical application scenarios and proves: Audio and video watermarks work on all relevant distribution paths. It is aimed at broadcasters, device manufacturers, technology providers, and platform operators.

The term ATV is on everyone’s lips — clarification needed. The DTVP has developed a glossary within a task force to organize and delineate the most important terms. The focus is on advertising technology: from basic terms to advertising formats to the relevant technological standards in the ATV context.

The description of relevant DVB-I use cases is aimed at all actors along the TV value chain as well as end customers. In particular, we address decision-makers in companies to demonstrate the potential of DVB-I technology. The key features (USPs) of DVB-I are described and the benefits for market participants are highlighted. The technical implementation of the use cases is not the goal of this description.

The DTVP’s topic paper creates transparency regarding the potential of DVB-I and describes the most likely introduction scenarios as well as the interests and requirements of individual market participants. DVB-I provides TV-based services — linear television and VoD — on internet-enabled receiving devices, both over open and managed networks. Users no longer need to download a separate app for each service. Additionally, the document outlines the specific added value for end customers.

The handover points and quality characteristics in the content delivery chain are complex — the multitude of transmission paths and codecs creates increased efforts for broadcasters and platforms. The white paper develops best practice standards with practical and economically sensible recommendations for the entire industry.

Video streaming must deliver stability and quality at the level of traditional broadcasting. This white paper provides a practice-oriented introduction to quality measurement in video streaming and shows why, in the end, the Quality of Experience — that is, what users actually experience on their end devices — is crucial.

The white paper was created in the international Round Table CI Plus 2.0, organized by the DTVP since 2021. It provides a comprehensive overview of the challenges and opportunities of a possible market introduction of CI Plus 2.0 USB in the DACH region — including migration scenarios and technical requirements.