Strategy panel in the congress program
AI for TV and Streaming: Best Practices for Greater Efficiency and New Value Creation
Following the keynote by Dr. Joachim Köhler (Fraunhofer IAIS), four industry representatives discussed, moderated by Dr. Jörn Krieger, where AI is already having an impact in media companies today. The moderator set the framework right at the start: no visions of the future, no theoretical scenarios, but concrete applications in the here and now.
From the discussion: AI is already here.
Nicole Agudo Berbel, Chairwoman of the DTVP and CDO of Seven.One Entertainment Group, highlighted concrete practice: the recommendation engine at Joyn, personalized FAST channels, and the AI assistant âJoyce,â which answers user questions. âToday, these services are hardly conceivable without AI anymore.â
Andreas Kastner · Amazon Web ServicesâAI is a given. It is integrated into virtually every software solution, every tech stack, and is no longer even advertised separately. As a technology, AI has therefore fully arrived in the media & entertainment industry.â
Robert Förster · RadiozeitâWhether AI is a âyes or no?â no longer needs to be discussed. AI is here, integrated, and as a tool it helps bring services efficiently to multiple platforms â as a workflow engine.â
Moderation
Dr. Jörn Krieger
Media journalist
Impulsvortrag
Dr. Joachim Köhler
Head of Department NetMedia, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS
Panelteilnehmerin
Nicole Agudo Berbel
Chairwoman of the Board DTVP
Chief Distribution Officer of Seven.One Entertainment Group
Panelteilnehmer
Maximilian Orgonyi
Chief Strategy & Transformation Officer RTL Deutschland
Panelteilnehmer
Andreas Kastner
Principal Industry Specialist Business Development Amazon Web Services
Panelteilnehmer
Robert Förster
COO Radiozeit GmbH