Industry Compass & Studies
Numbers and facts that matter.
The DTVP publishes fact-based insights into the German TV and streaming market. The CE Industry Compass, a joint project with ZVEI and NIQ, provided quarterly market data on audio and video. In addition, the DTVP conducted consumer studies on current trend topics. All documents are available for free download.
CE Industry Compass
Edition for the Full Year 2025
The CE Industry Compass by ZVEI and German TV Platform in cooperation with NIQ provided quarterly fact-based insights into the German consumer electronics market — beyond mere sales and revenue figures. The last edition was published in February 2026 with data from the full year 2025. The Industry Compass will not be continued in this form in 2026.
The full year 2025 edition shows: 4.8 million TVs sold represent an increase of 3.2 percent compared to 2024. Large formats over 65 inches grew disproportionately by 15 percent. OLED and QLED increased, and for digital radio, 71 percent of the sold receivers have at least one digital reception option.
TV-Absatz
Slight Increase in TV Sales
The total sales of TVs increased by 3.2% in 2025 compared to 2024.
A total of 4.8 million devices were sold, around 200,000 more than in 2024.
Große TV-Geräte
Sales of Large TVs Increase Disproportionately
While the market is dominated by devices up to 65 inches, TVs with large displays achieved above-average growth in 2025.
In this market segment, sales increased by 15% in 2025, which corresponds to 59,000 devices.
LCD & OLED TV Sales
Significant Sales Increase of LCD and OLED Displays
LCD grew moderately by 2 percent to over 4 million devices sold, OLED increased significantly more — a plus of 9.5 percent to 821,000 units.
Sales with QLED Technology
QLED Technology in 31% of LCD Displays
Of over 4 million LCD TVs sold, 1.24 million devices were equipped with QLED technology.
Consumer Study 2021
Good Sound for a Good Picture
How important is sound quality to viewers:
Nearly one in four uses soundbars or surround systems
94% of respondents value good sound output from the TV
Consumer Study 2021
Bundestagswahl 2021
Television is the No. 1 source of information
Almost one in two gets election information from TV programs. Television, radio, and print media are the most credible sources — the smartphone is the most used device.
Consumer Study 2021
Watching Football on TV
Live Sports and Streaming
9 percent of viewers use TV apps for live sports broadcasts. 92 percent wanted to follow the UEFA EURO 2020 on TV — public viewing played hardly any role due to the pandemic.
TV-Study 2019
Personal TV & Digital Assistants
Personalized Television
44 percent of 18-39-year-olds already use suggestions from media libraries and streaming services. 43 percent want individual program recommendations directly when turning on the TV
Consumer Study 2018
Digital Voice Assistants & Voice Control
High awareness, still much potential for usage
Up to 90 percent know Alexa, Google Assistant, and Siri, but only 15 percent use them actively. Half of the respondents believe that voice input will replace the remote control in the future.
Consumer Study 2017
Media Use in Autonomous Vehicles
High interest in entertainment
Two-thirds of respondents can imagine using autonomous vehicles. Media libraries and video clips are highly popular for the gained leisure time in the car.
Dive Deeper
Guidelines & Specifications
The DTVP, together with its members, develops binding recommendations and technical minimum requirements for the industry. They support smooth implementation of standards in practice.
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Brochures & White Papers
The DTVP prepares complex topics of the audiovisual media world in an understandable way — from the introduction of new transmission standards to current developments in streaming.
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