DTVP @ IFA 2026

Maximilian began his career in 2012 in the early days of video streaming in the German market at maxdome, the former video streaming service of ProSiebenSat.1 Media SE. After several years of pioneering work, he worked as a consultant with a focus on telecommunications companies. In 2017, he returned to maxdome / ProSiebenSat.1 Media SE and took on the role of Strategic Partnerships Manager in sales. With over a decade of experience in the media industry, Maximilian has continuously expanded his area of responsibility within the various shareholder and service structures. He and his team are responsible for Joyn’s distribution partnerships, the distribution of ProSiebenSat.1’s linear channels on digital platforms, the expansion of Joyn’s linear TV channel portfolio, and business development. In this segment, he has also expanded the distribution of Joyn into the innovative field of in-car video entertainment in order to make Joyn’s unique streaming offering accessible to end users in their vehicles.

Thorsten Böhmer is Vice President for the Automotive, International division at Gracenote. In this role, he supports automotive manufacturers and their technology partners in redesigning the in-vehicle infotainment experience with the help of “Content Intelligence.” He uses his extensive expertise in data-driven solutions for navigation and content discovery to work with customers to personalize their infotainment offerings, differentiate themselves from the competition, and unlock new revenue streams. 

Before joining Gracenote, Thorsten Böhmer served as Director, Global Partnership Development at SiriusXM Connected Vehicle Services GmbH. Prior to that, he headed the infotainment department at Hyundai Motor Europe Technical Center GmbH. He holds a degree in communications engineering from Dortmund University of Applied Sciences and Arts. 

Sven Eckoldt is Global Partnerships Lead at CARIAD, the automotive software subsidiary of the Volkswagen Group, where he shapes partnerships and platform strategies for in-vehicle infotainment systems on a global level. His focus is on how app ecosystems and digital services can be successfully transferred into the vehicle cockpit. His background in the digital industry certainly helps: Previously, he held various positions in the technology, platform, and media environment as a partner and product manager, including at the Freenet Group and Deutsche Welle, Germany’s international broadcaster. In addition to his core role, Sven is active as a specialist speaker on the topic of connected vehicles and as a lecturer at IU – International University of Applied Sciences, and holds an executive degree from Harvard Business School and a master’s degree from Maastricht University.

Robert Glas is Director of Automotive Technology at 3SS and is responsible for the technical implementation of the 3Ready Automotive platform. His career has been shaped by several innovative entertainment projects: HbbTV at ProSiebenSat.1, smart TV streaming at maxdome, and Vodafone GigaTV’s cloud-based platform. Here at IFA, he presented ProSieben’s first red-button application in 2010. For more than five years, he has been bringing this experience into the car, starting at Zync with Europe’s first in-car entertainment launch. At 3SS, he has brought three in-car projects into series production in just two years.