Press Releases

In 2025, 4.8 million TV sets were sold. This represents an increase of 3.2 percent compared to 2024 (nearly 4.7 million). This is according to the current CE Industry Compass by ZVEI and Deutsche TV-Plattform in cooperation with NIQ.

The CE Industry Compass Q1/2025 records a significant increase: 1.2 million TV sets sold represent a rise of 15.4 percent compared to the same quarter of the previous year. The driver was the ARD SD shutdown at the beginning of 2025 — it also massively boosted the sales of set-top boxes, which increased by 147 percent to 422,000 units.

The CE Industry Compass 2024 records moderate growth: Nearly 4.6 million TV sets sold represent an increase of 2.6 percent compared to the previous year. Drivers were the European Football Championship in the second quarter and replacement purchases due to the ARD SD shutdown. OLED TVs and large formats over 65 inches grew disproportionately.