Industry Compass
TV sales slightly increase by 3 percent
Frankfurt/Main, November 13, 2025
Sales increase in the TV market: According to the latest CE Industry Compass Q3/2025 by ZVEI and German TV Platform in cooperation with NIQ, sales figures for TV displays in the third quarter of 2025 increased by three percent to 983,000 units compared to the corresponding quarter of the previous year (Q3/2024: 952,000 units). The share of OLED devices sold in the total market increased by two percentage points. A significant increase of five percentage points was recorded in the segment of televisions with at least one integrated surround sound system: 45 percent of the TV sets sold in the first nine months of 2025 feature this technology.
With a share of 66 percent, headphones form the most sold device group in the audio segment. On average, 17.9 million headphones have been sold each year over the past five years.
The digital radio standard DAB+ continues to be on the rise. According to the Audio Trends 2025 of the State Media Authorities, 23.5 million people in Germany are already listening to radio via DAB+. This is 2.8 million more than the previous year. Meanwhile, 40 percent of households in Germany have DAB+ reception and 96 percent of people in Germany own at least one DAB+ or smart device.
The total market considered in the CE Industry Compass (video and audio) declined by nearly five percent in the first three quarters of 2025. A total of 4 billion euros was generated. Revenue in the video market fell by six percent, in the audio market by three percent.
Note
The consumer electronics market considered by the CE Industry Compass includes TV sets, TV accessories, radios, headphones, speakers, as well as audio and sound systems. The radio segment considered includes radio devices (i.e., stand-alone radios), radios in audio home systems, tuners, receivers, and retrofit car radios. Radios installed in vehicles are not included.
The figures of the CE Industry Compass are based, unless another source is mentioned, on figures from the GfK Total Market. Further figures on audio and TV/video can be found in the press area of ZVEI or on our page “Industry Compass”.
